Ep 4: AI tools, cost & examples of video accessibility done right - Michelle Inaba

SUMMARY

Michelle Inaba, a product manager, discusses the importance of making video content globally accessible. 

This includes providing options such as automatic captions, subtitles, and dubbing in multiple languages. Companies are using strategies like automatic speech recognition and dubbing to make their video content accessible.

The future of video accessibility could include AI real-time dubbing and improved automatic captions. While AI is efficient and cost-effective, human involvement is still essential for tasks that require nuance and accuracy. It is best to use a hybrid approach, combining AI solutions with human verification.

The cost of video accessibility with AI varies depending on factors like content length and complexity. However, the upfront expenses are worth it for the increased audience reach and engagement. Video accessibility positively impacts business metrics like revenue and brand recognition by expanding global reach and attracting diverse audiences. 

There are several AI tools and services available for video accessibility, including Papercup AI, Dubbing AI, Rev.ai, and Google Cloud Translation.

Michelle also provides many real-life examples including Mr. Beast on how accessibility can increase revenue for creators and businesses alike. 

Takeaways

• Video accessibility means making content globally accessible through options like automatic captions, subtitles, and dubbing in multiple languages.
• Companies use strategies like automatic speech recognition and dubbing to make their video content accessible.
• The future of video accessibility could include AI real-time dubbing and improved automatic captions.
• While AI is efficient and cost-effective, human involvement is essential for tasks that require nuance and accuracy.
• A hybrid approach, combining AI solutions with human verification, is recommended for video accessibility.
• Video accessibility positively impacts business metrics like revenue and brand recognition by expanding global reach and attracting diverse audiences.
• AI tools and services like Papercuts AI, Dublin AI, Rev.ai, and Google Cloud Translation are available for video accessibility.

Sound Bites

"A good example here is, in my opinion is Mr. Beast. He has his channel in several different languages. And he does that by using dubbing. And by doing that, he is making his content available to so many different people from so many different countries, so many different languages"

 

"In the case of a streamer or any other individual that's like a video content creator, YouTuber or whatever, expanding your markets internationally allows you to have more interest, to be more interested in product placements in your videos. And you become more attractive for brands partnerships"

"In the future, we could expect to see some AI real-time dubbing and an improvement on the automatic captions."

Chapters

00:00 Introduction to Video Accessibility
01:35 Strategies for Making Video Content Accessible
02:02 The Future of Video Accessibility
03:30 The Role of Humans in Video Accessibility
07:20 The Cost of Video Accessibility with AI
15:49 The Business Impact of Video Accessibility
18:49 AI Tools for Video Accessibility